[ABC-005] Problem with Free Book Plus Shipping Offer and What To Do About It

Continuing with our 100 Day Affiliate Bootcamp challenge, it’s been a week for initial ads to be run and we have some results to report.

Over the previous week due to limited time we kept testing audiences and ads pointing to the same Free Book plus Shipping offer page for DotCom Secrets.

Here’s what we’ve got so far:

FB Ad Stats for direct F+S offer.

What can we learn here?

Spent $175.70 already. Got 22 clicks, 11 landing page views (not shown in the screenshot), 2 lead opt-ins. 0 book purchases so far.

Some agencies would report on the CPC (All) and CTR (All) numbers. Those seem to be looking good at $1.18 and 1.82% respectively.

But you can’t fool us!

We are in at $87.85 per lead so far. Begs for improvement. Although just one subscriber to Clickfunnels would net us $38 per month, so it may not be too bad of a number.

The good news though, we have a 400% improvement!

From the initial ad set CTR (Link Clicks) of 0.11% to 0.40%. And that’s really the name of the game here.

Kaizen, or continuous improvement.

At this rate we’ll get to a nice 1.6% CTR (Link Clicks) by just next week! (Or so the theory goes – but Hey! why not give it a try..)

So what can we do here?

We take out our trusty value vs time to consume matrix:

Lead Magnet Value vs Time to Consume Matrix (Stay in the green for FB Ad ROI)

Let’s look at it this way.. You are half asleep in bed, scrolling through Facebook and you see a sponsored post.

How likely are you to sign up for a College Course once it appears in your feed? Highly unlikely, I hope.

That’s because it takes too long and you won’t get much value from it.

You will gladly jump on an offer that can be consumed within just a minute or two and has a high perceived value. For example, a cheatsheet as is listed in the matrix above.

Same goes for our book offer. Quite low on the conversion because a book just takes too much of an effort to read.

What thing that can we provide that can be consumed quickly and has a high perceived value?

Let’s brainstorm here a bit… a quiz, a cheatsheet, a diagram. We are looking for something quick to consume and has lasting value.

Where do we go for ideas about what people are already interested in?

One recent idea comes to mind – Udemy courses!

I take a look at some of the top selling courses on these subjects (sort by Most Reviewed):

  • Email marketing
    • Top 3 courses are:
      The Complete Digital Marketing Course – 12 Courses in 1
      Digital Marketing Masterclass 2018 – 23 Courses in 1
      Social Media Marketing & Marketing Strategy Masterclass 2018
  • Entrepreneurship
    • Top 3 courses are:
      The Essential Guide to Entrepreneurship by Guy Kawasaki
      Intro to Entrepreneurship: Get started as an Entrepreneur
      Leadership, management & entrepreneurship in the 21 Century
  • Affiliate marketing
    • Top 4 courses are:
      ClickBank Success – Affiliate Marketing Without A Website
      Affiliate Marketing Beginner: Sell T-Shirts with Teespring
      Amazon Affiliate Marketing + SEO | 250+ Videos | 18.0 Hours
      Learn how to Build High Quality Affiliate Websites
  • Online business ideas
    • Top 3 courses are:
      Idea Validation: From Idea to Paying Customer in One Day
      5 Powerful Work-at-Home Business Ideas for 2017
      22 Work From Home Or Work While Traveling Business Ideas

Out of the above keywords, who is best suited to benefit from getting and using Clickfunnels?

Probably “online business ideas” seems to be a better fit.

“Affiliate marketing” with Teespring is the Shopify arena.

And “entrepreneurship” in general may be too silicon valley focused (in my opinion).

But wait a minute, do they have money?

Those who are just starting out in their online journey may not be best suited. They may not have the funds necessary. Nor do they have a ready-made offer that they can put up on a Clickfunnels page.

It may require too much effort to work those leads up to a level when they are ready for online marketing.

Fitness trainers come to mind. Those who are already interested in getting new customers through online marketing. That may be a good niche to focus in on.

I’m not a personal trainer though and I may not have the affinity with that group (I don’t speak the same language).

I am a developer turned marketer though. THAT may be something of interest.

A word of caution though.. developers like to tinker with things themselves. But hey why not try to get developers on the list and see if I can teach them a thing or two?

Russell Brunson himself has entered the area of Software Secrets.

What are developers looking for and how can Clickfunnels serve them?

Notice how I try to find answers by asking questions first? It helps me focus my mind on the problem at hand. Let’s see where we go next…

In the end, I want to have the following in place:

Ad > Blog > Optin > Initial Book Offer > Add to Clickfunnels 45 day email sequence

I have an image ready of a photo that we took earlier today while walking in the Badlands National Park in South Dakota.

An image with curiosity angle that I want to use in my new FB Ad and Blog post for Developers.

Here are a couple of possible angles to go with here:

  1. Here’s how to develop your own software and sell it without working for the middle man
  2. Here’s how to quit the 9 to 5 grind as a software developer
  3. Successful software developers don’t want you to know this
  4. How I paid my software guy $300 and made $10,000 instead
  5. The ONLY 3 ways to make more as a software developer

BINGO!

I like the last one..

Ad -> I was always striving for more and was blind to what I already had right in front of me…

Blog -> The ONLY 3 ways to make more as a software developer (contractor, scale by outsourcing, build your own software with an outcome that online marketing is the number one path to success)

Lead Magnet -> 1 page diagram on how to research, build and promote your own software

Seems like a good plan to me. Let’s see where it can take us!